Disruption is an existential issue for firms. When companies do not innovate, they get disrupted. But why not put enough effort behind innovation and avoid death? After all, if you put sufficient resources on innovation, you should be able to achieve the goal, no matter how difficult it is. Then what explains the fact that firms fail to innovate and thus get disrupted? It seems to be a mystery.
Barriers to Innovation
There must be something that prevents companies from innovating? What are these obstacles to innovation that prevent you from innovating adequately? The is a critical issue in mastering disruption and thus essential to understand. We will explore why firms fail to innovate and get disrupted over three episodes.
In this episode, we will understand informative barriers to innovation that prevent businesses from innovating. We will understand when and how does technology becomes a barrier to innovation. The episode will also explain different levels at which these barriers exist in the business world. We will explore the history of CT scanner industry to learn about these obstacles.
As an innovator and a master of disruption, you must understand the core barriers to innovation that make distortion possible.
You will take away the following from this episode:
- Why do firms not innovate when they are required to do so?
- What are informative barriers to innovation?
- How the X-ray majors faced barriers to innovation in their industry?
- The three levels at which barriers to innovation exist.
- What can you do to overcome obstacles to innovation?
How to listen?
Go to the The Disruption Management audio course to listen to the entire series of audio lessons on Disruption.