Second mover strategy is a counter-intuitive way of winning in many industries. It involves waiting for the first mover to prove a market and test it. But once a market... read more →
You may have heard "this is a great business!" or "this is a really tough business to be in". These refer to the fact that some businesses allow you to... read more →
First mover strategy involves getting to the market before anyone else does. Many people consider this to be a coveted strategy, but it often has its own dangers. Learn about... read more →