This episode of the podcast explores the goals of the strategist. As the goals we set for ourselves make an immense difference in the output we produce, it is critical to understand the aims of the strategist. A deeper understanding of these goals can help you become a better strategist.
The Critical Nature of Goals
A strategy, at the end of the day, is nothing more than a set of choices. These choices help you design great strategies. If the goals are undefined, fuzzy, or wrong goals, a strategy cannot be effective.
The Web of Goals
You can be a strategist at many different levels of an organization. You can be a brand manager or a product manager and thus play this role. Irrespective of you position and role in the organization, your goals are deeply intertwined with many critical business goals. As a result, understanding and aligning with corporate and business goals become critical for any strategist.
The Evolution of Goals
As you go through this episode, you will realize that although business leaders and strategist set goals, many factors constrain their goals. A web of agendas in any context makes the goals of business leaders somewhat constrained by the institutional imperative. To understand the institutional imperative better it critical for you to understand the evolution of goals in business.
The Key Qualities of Goals
Finally, there are some key qualities of goals that make them powerful. The episode talks about two primary qualities of any goal that you need to keep in mind. The episode will make you reflect on the goals you currently pursue and determine if you need to tweak those goals to make them more better.
The key takeaways from this episode on the goals of a strategist are as follows:
1. Why setting great goals is critical for the strategist?
2. The two types of goals that drive a strategist.
3. From where do goals arise?
4. How do goals evolve with the evolution of an enterprise?
5. Two critical qualities of powerful goals.
How to Listen?
This audio is now available as a part of a complete online strategy program called Becoming a Strategist. You can listen to it in the course here