Overall great read and will fuel your drive towards make or break innovation and your companies survival.

Robert Brands
Amazon Reviewer

You have tapped into some very interesting insights. Your book is also very rich in examples which help to really strengthen your message. You provide compelling evidence that should be a wake-up call in many contexts.

Paul Geoffrey Jeremaes
HP Innovation Centers

This book is perfect for a workshop every company should do once every 2-3 years, if not more often.

Prof. Abhijit Guha
Assistant Professor of Marketing
Wayne State University

Disruptive innovations are going at businesses at an ever faster rate. Prof. Chopra’s book will serve as a lighthouse in stormy seas for business leaders across the industry spectrum. An easy read, equal in incisive thought and real-world examples. A great investment of my time.

Jaideep Mehta
Vice President and Country General Manager, IDC

Chopra has produced an ‘owner’s manual’ for addressing disruption. A must read!

Len Schlesinger
President Emeritus-Babson College
formerly COO of Limited Brand

Professor Chopra provides a practical process on how to deal with disruptive innovation, and even how to thrive in the face of such dramatic change. Ignore the lessons at your own peril!

Peter Corijn
Vice President P&G

This book puts things in perspective and the perspective is startling!

Grady Harp
Amazon Hall Of Fame Reviewer