This Book is about taking your business to great heights using powerful new strategies!
The world of small business is an exciting place where passionate entrepreneurs and business leaders are trying to make their mark. However, small businesses face a host of challenges. Most small business leaders wish they had more resources and a larger footprint to go that extra mile; that little extra edge that would allow them to compete with big players without betting the farm.
The conventional strategy for small businesses is to focus on narrow niches that are not important to big players. This allows small players to remain under the radar and co-exist with large players. This makes sense because when SMEs fight big players, muscle power decides who wins. Thus it is often suicidal for small players to take on their larger brethren.
But, there is good news. There are times when a certain type of innovation or change initiated by a small player can trap a large player into inactivity.
Just as David stunned Goliath by using a weakness in Goliath’s armor, small players can use a psychological vulnerability in the armor of dominant competitors to win against them.
The dark side of innovation is the first book to show how large players often behave as deer in the headlights when faced with such innovations. It shows the Achilles’ heel in every large company that can leave it paralyzed by even a small and peripheral player.
It describes how small and peripheral firms rose to prominence and dominant positions using this secret psychological ploy. Most importantly, it gives you the recipe used by many smaller firms to successfully create such innovations.
The Dark side of Innovation:-
- Shares inspiring and moving stories of small firms defeating large incumbents
- Describes the secret nature of innovations that often paralyze large incumbents
- Provides a recipe of creating such innovations in any industry
- Helps the reader see vulnerability of large firms in a new light
- Provides a new strategic tool for SMEs willing to achieve greatness.