Become a Master of Disruption

disruption-managementI have been fascinated by the phenomenon of disruption of large companies. It is horrifying to see large giants fall or get displaced. One of the first research papers I worked on was titled Survival where I examined disruption from the other end of the spectrum. It was published in the best paper proceedings of the Academy of Management. Since then I have been studying why large companies get disrupted.

Did you know that firms get disrupted for dozens of reasons? Did you know that disruptive technology is only one of those dozens of reasons why established firms get disrupted? Did you know that sustaining innovations often lead to disruption? Did you know that something as simple as cadence of innovation can simply disrupt an established firm who is otherwise quite innovative? Learn surprising facts about disruption and gain mastery over this very important aspect of innovation and transformation.


A Free Audio Course on Disruption

Listen to over 4 hours of audio sessions covering different aspects of disruption


I discuss what is disruption and take you through some myths surrounding it. Disruption has been a subject of research for eight decades. Due to efforts of thousands of scholars, we know a lot on this issue.

The key takeaways from this podcast are

1. What is disruption?

2. What is disruptive innovation?

3. How are disruptive innovation and disruption related?

4. What is the correct and incorrect usage of the term disruptive innovation?


Disruption has a deep relationship with innovation or lack thereof. However, this link between innovation and disruption is not straightforward. Do companies face disruption because they fail to innovate? Or is it because they innovate incorrectly? Can a company innovate and still face disruption? How does transformation fit into this picture? These are the questions I cover in this episode.

Link between Innovation and Disruption

It explains how innovation, transformation, and disruption are intricately linked. By using a car race analogy it explains these complex concepts in a simple manner. It also connects this analogy with why BlockBuster was disrupted? It also explains how disruption of Blackberry and Symbian happened due to different reasons than disruption of BlockBuster.

This episode helps you take your next step in understanding disruption. It will help you build on the previous episode where you learned about the disruption of Kodak.

If you are an innovator, you must understand this deep link between disruption, innovation, and transformation.

Key Takeaways

You will take away the following from this episode:

  1. Why do firms get disrupted?
  2. What role does innovation play in disruption?
  3. What are two different innovation mistakes that can lead to disruption
  4. What is the link between disruption and transformation of firms?


How often have you heard the phrase “we do it because we have always done it this way”? This phrase is a common reason people give to do things a certain way. Sometimes it is a logical path to follow, but at other times it is the most absurd thing to do. But the person using this logic believes it to be a rational reason to continue doing things a certain way. It shows how norms dictates the behavior of individuals and organizations.

Role of Norms

Such norms can provide a significant advantage to people and companies as they save time and provide structure. However, the same patterns can become barriers to innovation when they prevent people from going beyond the normative boundaries.

When Norms become Obstacles

In this podcast episode, we explore how normative barriers to innovation prevent firms from change. These obstacles can and sometimes does lead to disruption of companies. As a second part of the three-part miniseries on ‘barriers to innovation,’ this episode explains how these obstacles prevent you from innovating.

Normative Barriers in Poetry

Just like in the last episode, we continue using the race car analogy to understand disruption. I also point to a poem by Sam Foss in this episode. The name of the poem is the Calf path. You can read that poem Here. In my opinion, it is an excellent depiction of normative barriers to innovation.

Key Take Aways

In this episode, you take away the following key lessons:

  1. What are normative barriers to innovation?
  2. How do normative barriers prevent change?
  3. An example of normative barriers to innovation from the disc drive industry
  4. The three levels at which these barriers to innovation exist
  5. An example of ecosystem level normative barriers from a Japanese Keiretsu case


This episode of the podcast summaries my book The Dark Side of Innovation. Over two episodes (this and the next one), it will familiarize you with the dark side of innovation and why it is one of the most challenging forces.

Innovation in Its Dark Form

Although innovation is the holy grail of business, sometimes it incarnates itself in the dark form. In this form, it becomes a curse on the incumbents. Whether they embrace such innovation or avoid them, they end up as a loser. In front of the dark side of innovation, firms become helpless; their strategies become ineffective, and their managers become their worst enemies.

What is the dark side of innovation?

When a change threatens to destroy your profits instead of helping you enhance profits, I call it a profit destroying changes. These changes create cognitive illusions for a firm and managers facing them. Since the truth often evades managers, it remains hidden from view. It remains on the dark side of cognition. This is the second reason why I termed these innovations collectively as The Dark Side of Innovation.

Disruption and Dark Side of Innovation

Due to cognitive challenges such innovations create, they make firms choose the wrong path. This wrong path lulls firms initially and then leave them vulnerable to disruption. The book takes you through dozens of such stories. The cognitive challenges posed by profit destroying innovations link Nobel Prize winning

Key Takeaways

This episode describes three stories of the dark side of innovation. It also explains why the dark side of innovation is so challenging. In this episode you will take away the following:

  1. What is the dark side of innovation?
  2. What is the challenge of the dark side of innovation?
  3. Why does dark side of innovation results in disruption?
  4. What is a profit destroying innovation?
  5. Why Kodak, Polaroid, Fidelity, Microsoft, Swiss watchmakers behaved the same when faced with profit destroying innovations?


This episode will help you understand disruption by business model innovation. Why do some new business models disrupt whereas others do not? Can you predict which models will become disruptive and which won’t? These are the questions we discuss in this episode of the podcast.

What is a Business Model?

A business model is a blueprint for making money from a business. A new business can make money in many ways. Depending on how you design the business model, you will make money in a different way. For example, when Google created its search engine, it didn’t know who it would make money. There were many ways to making money. Making Google a paid service was one possibility. Advertising was another way to make money. Market research was yet another way to make money.
Similarly, when Tivo created its DVR it had many options to make money. Licensing the technology to cable companies was one option. Selling boxes for a price was another option. Giving away a free box and charging subscription was yet another options. Each one refers to a different business model.
The blueprint of making money boils down to how you create value for customers and how you capture profits from it.

New Business Models

We continue to see business model innovation taking place around us. Netflix, Zipcar, and Uber are just a few examples of new business models. They involve not just charging money in a new way but also in configuring a value chain in a different way.

Disruption by Business Model Innovation

Some new models tend to disrupt existing businesses whereas others cause minor damage only. Some have no impact on an existing business whatsoever. If you knew which models will become disruptive, you could take pre-emptive action in time. This episode explains why some business models become disruptive.

Key Takeaways

This episode on disruptive business models will help you take away the following key points

  1. Two reasons why some business model become disruptive?
  2. How to predict if a business model will become disruptive?
  3. Why and how did Netflix business model disrupt BlockBuster?
  4. Why and how did Zip car business model impact car rental companies
  5. Three reasons why incumbents cannot adopt emerging business models.


Today, we find ourselves in the age of disruption. More disruptive events are taking place at a faster speed today. Many forces are driving the age of disruption. As a result, firms find themselves in a precarious situation. If they wait for a disruptive force to emerge in their industry, it may be too later. Firms do not have a luxury of waiting to respond to disruptive forces anymore. Today they need the ability of predicting disruption.

Disruption Management Capabilities

The need of the day is a full-fledged disruption management capability. Such a capability should provide an ability to predict disruptive forces ahead of time. Once predicted, a disruptive force loses some of its power because it allows you to plan response strategy. Disruption management capability requires both the ability to predict and an ability o create contingency plans.

Predicting Disruption

This episode of the innovation muse goes into the details of how to predict disruptions. Using a powerful cascading change model, it shows you how to predict disruption in your industry. Although there are infinite ways in which a disruptive force can attack an industry, this proprietary model helps you predict it in a tractable manner.

Use Cases

This episode also shares some examples of using the cascading change models across industries. This model was originally developed in my book The Dark Side of Innovation. I also use in my upcoming book A 60-minute guide to disruption.

Key Take Aways

This episode helps you take away five key lessons:

  1. Disruption is never inevitable
  2. There are two necessary and sufficient conditions for any disruption to take place
  3. You can predict conditions that can lead to disruption
  4. What is cascading change model and how to use it to predict disruption conditions
  5. Applications of cascading change model


Kodak was a poster child of Disruption for a long time because it went from an absolute dominance of the industry to bankruptcy. When I talk about Kodak’s story with any audience, people are often surprised by the details of the story. The common misperception about Kodak is that it failed to innovate and was disrupted. Many others often believe that the management was perhaps was blindsided by the rise of digital cameras. Both these assumptions are wrong. This episode shows what really went on behind the scenes that led to the disruption of Kodak.

The Structure of this Episode

This episode is divided into three parts

  1. The rise of Kodak
  2. The response of Kodak to digital cameras
  3. The Fall of Kodak

The Key Takeaways from this episode are

  1. How innovation helps companies rise to great heights?
  2. How companies often respond to new threats?
  3. How Kodak’s response to the digital camera was indeed a great response?
  4. Cognitive traps that often become hurdles for companies


Disruption is an existential issue for firms. When companies do not innovate, they get disrupted.  But why not put enough effort behind innovation and avoid death? After all, if you put sufficient resources on innovation, you should be able to achieve the goal, no matter how difficult it is. Then what explains the fact that firms fail to innovate and thus get disrupted? It seems to be a mystery.

Barriers to Innovation

There must be something that prevents companies from innovating? What are these obstacles to innovation that prevent you from innovating adequately? The is a critical issue in mastering disruption and thus essential to understand. We will explore why firms fail to innovate and get disrupted over three episodes.

In this episode, we will understand informative barriers to innovation that prevent businesses from innovating. We will understand when and how does technology becomes a barrier to innovation. The episode will also explain different levels at which these barriers exist in the business world. We will explore the history of CT scanner industry to learn about these obstacles.

As an innovator and a master of disruption, you must understand the core barriers to innovation that make distortion possible.

Key Takeaways

You will take away the following from this episode:

  1. Why do firms not innovate when they are required to do so?
  2. What are informative barriers to innovation?
  3. How the X-ray majors faced barriers to innovation in their industry?
  4. The three levels at which barriers to innovation exist.
  5. What can you do to overcome obstacles to innovation?


Do you believe that we can fall prey to psychological traps? Can such traps become barriers to innovation? If you answered yes then you are absolutely right. Individuals and firms fall into mental traps and as a result, fail to do the right things. They fail to innovate and fail to make the necessary changes for survival and success. These are the cognitive barriers to innovation that firms often face.

Cognition and Action

We perceive the world through our senses but also use mental models and short cuts to complete the picture of the world. Cognition is the mental process of acquiring, assimilating and making sense of information. When you see a car on the road and stop from stepping in front of it, you are using cognition to make sense of the situation. In short, your actions are directly linked to perception.

Cognitive Flaws

But what if there are situations when you cannot see or perceive the situation for what it is. What if you could just not see that car? You would then step right in front of a speeding car heading in your direction. And you know the result of this action.
If there are cognitive flaws that you routinely face, you also regularly take the wrong action.

Cognitive Barriers to Innovation

When firms face cognitive flaws and thus take wrong actions, they step away from innovating in useful ways. In those situations, companies make a mistake due to incorrectly perceiving reality.
In such circumstances, firms face cognitive barriers to innovation. These obstacles are the most insidious barriers because they prevent you from seeing the need for change.

Key Take Aways

In this episode, you take away the following key lessons:

  1. What are cognitive barriers to innovation?
  2. How do cognitive barriers prevent change?
  3. Examples of cognitive obstacles to innovation
  4. The three levels at which these obstacles to innovation exist
  5. How hundreds of people fall prey to the same cognitive barriers at the same time?


This episode is the second part of my two-part audio summary of my book The Dark Side of Innovation. It builds on the first episode where I shared three hair raising tales of firms facing disruption. In this episode you will find the firms that fought and won agains disruption and a lot more.

Dark Side of Innovation is more than Disruption

The Dark Side of Innovation is all about disruption and how to win over disruptive forces. However the reason for my calling it the dark side is two-fold. I explain both the reasons in this episode. Don’t miss the link of the dark side of innovation with the Jungian shadow.

Can you Win Against Disruption?

Although it is an existential challenge when you face disruptive forces, many firms have succeeded against disruption. In my book I distil the lessons of managing disruption from hundreds of companies, in this episode, I extract those learnings into a few dos and don’ts. These are the seven lessons of The Dark Side of Innovation.

Dealing with Disruption

I summarize the process of dealing with disruption. This step by step process helps you anticipate and respond to disruptive forces. Although a majority of my book focuses on how to address disruption, this step by step process is a great companion for managers dealing with disruption.

Key Take Aways

This episode will help you take away the following:

  1. Why profit destroying innovations are the dark sid of innovation.
  2. Can companies win over disruption?
  3. What the key lessons of the book The Dark Side of Innovation?
  4. What is the strategic anticipation and response process to deal with disruption?


In this season we have seen how powerful disruptive forces are. They seem to overwhelm incumbent firms, and often incumbents get disrupted. We saw in earlier episodes how Kodak and Polaroid got disrupted. We saw how Vanguard rode the tide of disruption to become the leader of asset management industry.

Disruption is not inevitable

People often think that once a disruptive event occurs, it will lead to disruption. But, that is not true. In fact, firms often find ways to overcome disruptive forces. Sometimes firms can squash disruptive forces with creative strategies.

Winning Against Disruption

This episode is all about how firms survive in the face of disruptive forces? This episode takes you through two major examples of how companies overcame disruptive threats. These will help you learn two major strategies for dealing with disruption.

Strategies to survive disruption

Finding ways to deal with disruption is becoming a critical skill for firms in this age of disruption. By understanding strategies that led to successes and failures, you learn from these companies. Episode 7 and 8 helped you learn from failures of firms. This episode takes you through strategies some businesses used in winning against disruption.

Limitations of Strategies for surviving disruption

It is important to understand that no matter what strategy you deploy, it has its limitations. This episode explains the limitations of strategies against disruption too.

Key Takeaways

You will take the following key takeaways from this episode:

  1. It is possible to win against disruption
  2. Two stories of firms that survived disruption
  3. Two strategies to win against disruption
  4. Two strategies to prevent disruptive forces
  5. Limitations of strategies to fight disruption


Many innovators share a common ambition of becoming a disruptor. Since disruption is a spectacular event with a clear winner, many covet this goal. This final episode of the season on disruption is all about becoming a successful disruptor.

Innovator or disruptor?

Do you want to be an innovator or a disruptor? Most companies succeed at innovation without ever disrupting a market. Consider Zipcar as a success where a disruption was not involved. EMI’s invention of CT scanners did not result in dislocations in the x-ray market. And then there are many innovations where disruption is not even the goal. When Apple launches a new iPhone every year, its aim is not disruption of Samsung.

But innovations can often lead to displacement of incumbents too. Such changes provide a sense of finality in the success. iPhone and Android phones ruled the roost when they disrupted Blackberry and Symbian phones. Netflix had the entire market for itself when it disrupted Blockbuster. But the touchpad bar in MacBook Pro doesn’t have that sense of finality even if it is successful. A sense of clear victory makes disruption a coveted goal.

Is there a method to disruption?

Ae there likely paths to disruption? If there are such paths, then innovators can follow those proven methods for success. This episode shares such a framework to pursue disruption. It shows you four paths that lead to disruption in a market.

Is Disruption Guaranteed?

In spite of four paths to disruption, no firm can ever guarantee to displace incumbents. This episode also talks about why disruption is never guaranteed. Although there are no guarantees, this framework helps you create conditions for a disruption in a market.

Becoming a Successful Disruptor

This episode also explains that innovation is not enough for achieving disruption in a market. You also need to be a strategist to be a successful disruptor. It explains why you need these two skills to become a successful disruptor.

Season Finale

This season took you through many critical concepts in disruption domain. It also helped you learn about dozens of examples of disruption and disruptive forces. This last episode of the seasons opens a door for the next season. That season will be all about being a strategist.

Key Take Aways

This episode will provide you with the following key takeaways:

  1. There are four paths to disruption
  2. These four tracks make for four different types of innovators
  3. Being a successful innovator does not make your a successful disruptor
  4. Your competitors have to make some critical mistakes for your success as a disruptor
  5. Three key ways of making sure your competitors make the needed missteps for your success.
  6. Powerful disruptors are not just great innovators but also excellent strategists

A Sixty-Minute Guide To Disruption

A Survival Guide in the Age of Disruption
The best 60 minute investment you can make in your career today
Understand Disruption

Researchers have studied disruption for over 80 years. But disruption as a phenomenon is different from disruptive innovations. Not all disruptions stem only from disruptive technologies.Not all disruptive technologies lead to disruption.

Learn How To Predict Disruptive Forces

Firms don’t get blindsided by disruptive events. They underestimate the power of disruptive ideas. So what can you do about this? The answer is superior prediction and analysis skills. Learn how to do that.

Debunk The Myths Behind Disruption

Kodak was not disrupted because it did not innovate. It fully committed to innovation and had the most valuable patents in digital technology. Firms rarely get disrupted due to lack of technology. Then why do they get disrupted? Find out why.

Why Do Some Business Models Become Disuprtive

Why did Netflix disrupt Blockbuster but Zipcar did not Disrupt Budget? Why do some business models become disruptive but others do not? There are structural reasons why this happens. Learn about these reasons.

How to Survive A Disruption?

Many firms facing disruptive events failed.  What makes great firms fail? More importantly, not all firms that face disruptive forces fail. What make them survive in the face of disruptive forces? What are the lessons you can learn from these stories?

How to Respond to Disruptive forces?

In the age of disruption, every firm needs to manage disruption. You need knowledge, tool and a process to do that. Here is a three pronged approach to managing a disruption in your industry.

The Dark Side of Innovation

How cognitive traps lead to disruption?

Innovation is the life-blood of organizations. It adds value, and contributes to growth of the business. But what if you encounter an innovation which instead promises to destroy value for your Company – destroy value if you pursue the innovation and destroy value if you ignore it. No different from getting stuck in quicksand – move you drown, stay still you drown.Everyone has heard of the demise of the once legendary Kodak in the face of digital photography. Did you know that they spent 5 billion dollars investing in digital technology and had the most valuable patents in this area? Did you know that Kodak had 20 years to respond to the threat of digital photography and was fully committed to the technology during those years? Why then did they fail? It was because they faced the dark side of innovation.

I found this type of innovation to be widely prevalent across industries in today’s business environment. They are here to stay and it is highly likely that one such innovation is lurking around the corner of your business right now.

The Dark Side of Innovation takes you deep into the heart of such innovations and helps you predict massive changes coming to your industry and provides you with a framework to design responses to such changes.

It will also provide you:-


  • A recipe book to design innovations
  • Insights into 4 sustainers of value in your industry
  • Innovation methods to recreate value in your business
  • 5 Drivers of innovation success
  • Critical ways of protecting your business, and
  • Dozens of stories of success and failure of companies facing the dark side of innovation

Understanding Disruption

What is Disruption

Click here to find out what is disruption really.

Click here to find out how to survive the age of disruption.

Click here to find out what is step function disruption.

Causes of Disruption

Click here to find out the two causes of disruption.

Click here to find out the reasons for disruption by incremental and sustaining innovations.

Click here to find out what is driving the age of disruption.

Challenges of Disruption

Click here to read how a little guy will eat your lunch and run away with your business.

Click here to find out why did Kodak really fail.

Click here to read the challenges of a profit destroying innovation.

Stories of Disruption

Click here to read why digital camera became a profit destroying force in the camera industry.

Click here to read Quartz watch and disruption.

Click here to read how the Swiss face a second wave of disruption.

Click here to read the profit destroying innovation in music industry.

Click here to read the classified industry and disruption.

Response Strategies

Click here to read how important is organizational slack for innovation.

Click here to read why media industry is the hotbed for profit destroying innovations.

Click here to read how Swatch tamed a disruption.

Click here to read Kodak’s reaction to a disruptive event.

Click here to read Polaroid’s reaction to disruptive events.

Designing Innovation

Click here to read What not to do as an innovator

Click here to read where do innovations come from.

Click here to read disruption by the dark side of innovation.

You and Disruption

Discover how will The Dark Side of Innovation help you in your role

Essential guide to protect and grow your business in increasingly uncertain times.

We are living in a world where new threats emerge each day. New technologies, new competitors, new business models and industry convergence are just a handful of challenges facing you. As a successful business leader, you are adept at facing such challenges and you are confident that you can steer your business through these hurdles and skillfully avoid the pot holes that appear in your path.

But how about the challenges heading towards you that you are unaware of? What about those challenges which are akin to quicksand. Where whether you take action or avoid action, the result will be no different: where your traditional solutions will not help you but push you deeper into the quicksand.

Kodak and Polaroid faced such a quicksand. They took all the action great companies do – Invested heavily in the new technology, built new capabilities and made organizational changes to deal with the new era. In spite of spending billions of dollars in technology and building state of the art new products, both of them found themselves in a quicksand from which they could not re-emerge.

The dark side of innovation raises your awareness of the quicksand in your path that you can neither anticipate nor deal with using traditional methods. It includes several hair raising tales of companies who could not emerge from the quicksand of profit destroying innovations and inspiring tales of firms who succeeded against great odds. Using data from dozens of companies and industries, it lays out a method to design solutions to such a quicksand that is bound to appear in your path.

The powerful tools from the book are essential elements of your strategic arsenal, significantly enhancing your odds of growing and protecting your business.

This Book is about taking your business to great heights using powerful new strategies!

The world of small business is an exciting place where passionate entrepreneurs and business leaders are trying to make their mark. However, small businesses face a host of challenges. Most small business leaders wish they had more resources and a larger footprint to go that extra mile; that little extra edge that would allow them to compete with big players without betting the farm.

The conventional strategy for small businesses is to focus on narrow niches that are not important to big players. This allows small players to remain under the radar and co-exist with large players. This makes sense because when SMEs fight big players, muscle power decides who wins. Thus it is often suicidal for small players to take on their larger brethren.

But, there is good news. There are times when a certain type of innovation or change initiated by a small player can trap a large player into inactivity.

Just as David stunned Goliath by using a weakness in Goliath’s armor, small players can use a psychological vulnerability in the armor of dominant competitors to win against them.

The dark side of innovation is the first book to show how large players often behave as deer in the headlights when faced with such innovations. It shows the Achilles’ heel in every large company that can leave it paralyzed by even a small and peripheral player.

It describes how small and peripheral firms rose to prominence and dominant positions using this secret psychological ploy. Most importantly, it gives you the recipe used by many smaller firms to successfully create such innovations.

The Dark side of Innovation:-

  • Shares inspiring and moving stories of small firms defeating large incumbents
  • Describes the secret nature of innovations that often paralyze large incumbents
  • Provides a recipe of creating such innovations in any industry
  • Helps the reader see vulnerability of large firms in a new light
  • Provides a new strategic tool for SMEs willing to achieve greatness.

Be the innovator you aspire to be.

As an R&D professional, you are faced with significant innovation demands to give your business the cutting edge it so needs versus your competitors. You are adept at building an innovation pipeline and leveraging your organization to provide cutting edge innovations.

However you believe you are close to a breaking point. You secretly wish you had a magic wand to provide better and bigger innovations for your business and with fewer resources. You need a magic wind beneath your wings to propel you to deliver these demands.

The dark side of innovation provides you the recipe you are looking for. The four step process laid out in the book shows you how to leverage the various changes in your industry to be the propellant of your innovation pipeline. It helps you to ride the wave of emerging opportunities and threats in your industry along with the magic of your technology to create massive value by increasing the size of your innovation pipeline and increasing the size of prize of existing innovations.

Leverage ever changing consumer and competitive landscape to build value.

You are a proficient business builder who has the pulse of the market. You thrive in innovating to build your business. You are running at 200 miles per hour to keep your business thriving on a daily basis. At these high speeds, although you are acutely aware of many changes ahead of you, you simply do not have the time or leisure to step back and look ahead for the big opportunities and threats on a regular basis. Every minute spent away from your customer, your brands, and your markets is a wasted minute.

Deep down, you fear that something big may be lurking around the corner which you have not anticipated. You know major companies and large businesses have gone from great heights to abysmal depths due to such changes that were not anticipated.

The dark side of innovation allows you to conquer this fear efficiently and effectively. This must read book allows you to see the ever changing consumer and competitive landscape in a new light. It helps you recognize the major changes taking place in your industry and the big hidden threats that face your business. A few hours with this book will not only help you avoid the pit falls of the dark side of innovation but will allow you to formulate marketing strategies which leverage these slow and hidden changes taking place in your markets to build business value.

You owe it to yourself.

Stay ahead of the curve and deliver business innovation

You are the lifeblood of information flow in your organization. You leverage systems and technologies to deliver the maximum impact for your business. Your organization is integral to not only the day to day running of the businesses but is also linked with the future strategies of your company.

You are increasingly being called upon to step into the role of a business innovator. While a lot of your attention and investment is focused on ensuring the current systems infrastructure continues to function flawlessly, there are two critical issues that you would like to resolve.
First, while the business needs continue to change on a daily basis, your systems do not change daily. This creates a perpetual gap between business needs and your systems solutions. You want to close or eliminate this gap.
Second, as new technologies emerge regularly, you want to use them to deliver higher business value. How do you use new technologies to maximize your business results?

To solve both these issues, you need to understand the link between your business decisions and the changing context of your business. This will allow you to anticipate the upcoming changes in your industry and help you prepare your systems for the changes that will be inevitable. The same knowledge will help you understand which technologies and emerging trends can be brought together for a higher business impact.

The dark side of innovation provides you with a methodology to anticipate the changes in your industry and get ahead of the curve. This will not only allow you to step into the role of a business innovator but will also help you keep your systems solutions ready for the inevitable changes ahead of you.

As a strategy professional, whether in a consulting firm or within a corporation, you are adept at solving critical problems for your clients. Beyond designing solutions, you also play an important role in identifying and framing problems for management teams. With your training and experience, you are well aware of the various tools and techniques for identifying, framing and solving problems. However, you are in constant search for new and better tools and techniques to be more effective.

The dark side of Innovation provides a breakthrough methodology to enable you to identify and frame emerging threats to your client’s business. Based on years of research across industries, the book is a must read for those who seek to disrupt or survive disruption and for the strategists who advice them.

Provides you advanced holistic understanding of innovation and business transformation with cutting edge tools. Enables you to analyze industries and companies you are exploring for employment.

As an MBA student, you are undergoing a massive change in your mindset through your education. You are getting a tremendous exposure to the world of business in ways that you were unaware of. You are rapidly accumulating the tools and techniques across different functional areas and becoming adept at management. Your objective is to use these tools and your education to make a mark in the world of business. You not only want to get a great education but also want to get a great job after your MBA.

The Dark Side of Innovation will enable you in your pursuits in three important ways. First, it will provide you with a holistic understanding of innovation and business transformation that pulls together from many functional areas. This will help you consolidate many lessons you learnt through your business courses. Second, it will provide you with a framework to analyze an industry and any company from a powerful perspective. After this analysis, you will be able to discuss an industry and a business with senior managers in insightful terms. This will be helpful in your job interviews when you sit down and talk with senior management of any company. Third, it will help you become a better business manager as you start your first job. Irrespective of the functional domain you choose to follow in your career, the dark side of innovation promises to be a good companion.

Assessment Tool

The assessment tool asks you to fill out a short questionnaire and based on your answers provides you an assessment of your needs. It will help you understand what kind of benefit you will get from the Strategic Anticipation and Response Model. It will assess how urgently you needs the model. Most importantly, it will help you diagnose whether there is a missing arrow in your strategic arsenal.

Click here to download Assessment Tool


The Frequently Asked Questions document provides you the answers to common questions that you may be asking after reading the book. If you have a question that has not been answered pleased contact me and I will add the answer to this document.

Click here to download the FAQ

Download first 50 pages of my book: The Dark Side of Innovation


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