A Sixty-Minute Guide To Disruption

A Survival Guide in the Age of Disruption
The best 60 minute investment you can make in your career today
Understand Disruption

Researchers have studied disruption for over 80 years. But disruption as a phenomenon is different from disruptive innovations. Not all disruptions stem only from disruptive technologies.Not all disruptive technologies lead to disruption.

Learn How To Predict Disruptive Forces

Firms don’t get blindsided by disruptive events. They underestimate the power of disruptive ideas. So what can you do about this? The answer is superior prediction and analysis skills. Learn how to do that.

Debunk The Myths Behind Disruption

Kodak was not disrupted because it did not innovate. It fully committed to innovation and had the most valuable patents in digital technology. Firms rarely get disrupted due to lack of technology. Then why do they get disrupted? Find out why.

Why Do Some Business Models Become Disuprtive

Why did Netflix disrupt Blockbuster but Zipcar did not Disrupt Budget? Why do some business models become disruptive but others do not? There are structural reasons why this happens. Learn about these reasons.

How to Survive A Disruption?

Many firms facing disruptive events failed.  What makes great firms fail? More importantly, not all firms that face disruptive forces fail. What make them survive in the face of disruptive forces? What are the lessons you can learn from these stories?

How to Respond to Disruptive forces?

In the age of disruption, every firm needs to manage disruption. You need knowledge, tool and a process to do that. Here is a three pronged approach to managing a disruption in your industry.

The Dark Side of Innovation

The essential guide to surviving and leveraging disruption
Builds Deep Knowledge of Disruption

Firms are more likely to be disrupted due to cognitive biases of managers than due to lack of technology. Learn how cognitive biases lead to disruption.

Powerful tools to predict and respond to disruption

Today, you need to prepare before disruptive forces touch your business. You need to predict disruption and be ready. Get the tools to predict disruption.

Design Innovations to disrupt your market

Learn the four critical forces that lead to disruption in any industry. Master these forces to design innovations that can disrupt.

Fascinating stories of firms that survived disruption

How did Kodak go from 80% market share to bankruptcy? How did disruptive forces eliminate half the Swiss watchmakers in 10 years?

Over 25 responses to disruptive forces

Not all firms who face disruptive forces die. Learn the strategies that firms used to survive disruptive forces. Let these 25 strategies inspire you to create your own innovations.

A comprehensive process to manage disruption

In the age of disruption, every firm needs to manage disruption. You need knowledge, tool and a process to do that. Find them all in one place.

Bonus Materials

Go beyond the book by using extensive resources provided here.

The Dark Side of Innovation – Implementation Guide

The Implementation Guide is the essential companion to the Dark Side of Innovation. Designed as an easy to use workbook, the implementation guide allows you and your team to create a comprehensive strategy and action to maximize the value of your innovation program and ensure that you do not fall prey to the Dark Side of Innovation. With over 80 pages of tools, tips and tricks, this is a must-have for implementing the lessons of The Dark Side Of Innovation.

The implementation guide comes free with training and advisory programs to implement the strategic anticipation and response framework.

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Discover how will The Dark Side of Innovation help you in your role

Essential guide to protect and grow your business in increasingly uncertain times.

We are living in a world where new threats emerge each day. New technologies, new competitors, new business models and industry convergence are just a handful of challenges facing you. As a successful business leader, you are adept at facing such challenges and you are confident that you can steer your business through these hurdles and skillfully avoid the pot holes that appear in your path.

But how about the challenges heading towards you that you are unaware of? What about those challenges which are akin to quicksand. Where whether you take action or avoid action, the result will be no different: where your traditional solutions will not help you but push you deeper into the quicksand.

Kodak and Polaroid faced such a quicksand. They took all the action great companies do – Invested heavily in the new technology, built new capabilities and made organizational changes to deal with the new era. In spite of spending billions of dollars in technology and building state of the art new products, both of them found themselves in a quicksand from which they could not re-emerge.

The dark side of innovation raises your awareness of the quicksand in your path that you can neither anticipate nor deal with using traditional methods. It includes several hair raising tales of companies who could not emerge from the quicksand of profit destroying innovations and inspiring tales of firms who succeeded against great odds. Using data from dozens of companies and industries, it lays out a method to design solutions to such a quicksand that is bound to appear in your path.

The powerful tools from the book are essential elements of your strategic arsenal, significantly enhancing your odds of growing and protecting your business.

This Book is about taking your business to great heights using powerful new strategies!

The world of small business is an exciting place where passionate entrepreneurs and business leaders are trying to make their mark. However, small businesses face a host of challenges. Most small business leaders wish they had more resources and a larger footprint to go that extra mile; that little extra edge that would allow them to compete with big players without betting the farm.

The conventional strategy for small businesses is to focus on narrow niches that are not important to big players. This allows small players to remain under the radar and co-exist with large players. This makes sense because when SMEs fight big players, muscle power decides who wins. Thus it is often suicidal for small players to take on their larger brethren.

But, there is good news. There are times when a certain type of innovation or change initiated by a small player can trap a large player into inactivity.

Just as David stunned Goliath by using a weakness in Goliath’s armor, small players can use a psychological vulnerability in the armor of dominant competitors to win against them.

The dark side of innovation is the first book to show how large players often behave as deer in the headlights when faced with such innovations. It shows the Achilles’ heel in every large company that can leave it paralyzed by even a small and peripheral player.

It describes how small and peripheral firms rose to prominence and dominant positions using this secret psychological ploy. Most importantly, it gives you the recipe used by many smaller firms to successfully create such innovations.

The Dark side of Innovation:-

  • Shares inspiring and moving stories of small firms defeating large incumbents
  • Describes the secret nature of innovations that often paralyze large incumbents
  • Provides a recipe of creating such innovations in any industry
  • Helps the reader see vulnerability of large firms in a new light
  • Provides a new strategic tool for SMEs willing to achieve greatness.

Be the innovator you aspire to be.

As an R&D professional, you are faced with significant innovation demands to give your business the cutting edge it so needs versus your competitors. You are adept at building an innovation pipeline and leveraging your organization to provide cutting edge innovations.

However you believe you are close to a breaking point. You secretly wish you had a magic wand to provide better and bigger innovations for your business and with fewer resources. You need a magic wind beneath your wings to propel you to deliver these demands.

The dark side of innovation provides you the recipe you are looking for. The four step process laid out in the book shows you how to leverage the various changes in your industry to be the propellant of your innovation pipeline. It helps you to ride the wave of emerging opportunities and threats in your industry along with the magic of your technology to create massive value by increasing the size of your innovation pipeline and increasing the size of prize of existing innovations.

Leverage ever changing consumer and competitive landscape to build value.

You are a proficient business builder who has the pulse of the market. You thrive in innovating to build your business. You are running at 200 miles per hour to keep your business thriving on a daily basis. At these high speeds, although you are acutely aware of many changes ahead of you, you simply do not have the time or leisure to step back and look ahead for the big opportunities and threats on a regular basis. Every minute spent away from your customer, your brands, and your markets is a wasted minute.

Deep down, you fear that something big may be lurking around the corner which you have not anticipated. You know major companies and large businesses have gone from great heights to abysmal depths due to such changes that were not anticipated.

The dark side of innovation allows you to conquer this fear efficiently and effectively. This must read book allows you to see the ever changing consumer and competitive landscape in a new light. It helps you recognize the major changes taking place in your industry and the big hidden threats that face your business. A few hours with this book will not only help you avoid the pit falls of the dark side of innovation but will allow you to formulate marketing strategies which leverage these slow and hidden changes taking place in your markets to build business value.

You owe it to yourself.

Stay ahead of the curve and deliver business innovation

You are the lifeblood of information flow in your organization. You leverage systems and technologies to deliver the maximum impact for your business. Your organization is integral to not only the day to day running of the businesses but is also linked with the future strategies of your company.

You are increasingly being called upon to step into the role of a business innovator. While a lot of your attention and investment is focused on ensuring the current systems infrastructure continues to function flawlessly, there are two critical issues that you would like to resolve.
First, while the business needs continue to change on a daily basis, your systems do not change daily. This creates a perpetual gap between business needs and your systems solutions. You want to close or eliminate this gap.
Second, as new technologies emerge regularly, you want to use them to deliver higher business value. How do you use new technologies to maximize your business results?

To solve both these issues, you need to understand the link between your business decisions and the changing context of your business. This will allow you to anticipate the upcoming changes in your industry and help you prepare your systems for the changes that will be inevitable. The same knowledge will help you understand which technologies and emerging trends can be brought together for a higher business impact.

The dark side of innovation provides you with a methodology to anticipate the changes in your industry and get ahead of the curve. This will not only allow you to step into the role of a business innovator but will also help you keep your systems solutions ready for the inevitable changes ahead of you.

As a strategy professional, whether in a consulting firm or within a corporation, you are adept at solving critical problems for your clients. Beyond designing solutions, you also play an important role in identifying and framing problems for management teams. With your training and experience, you are well aware of the various tools and techniques for identifying, framing and solving problems. However, you are in constant search for new and better tools and techniques to be more effective.

The dark side of Innovation provides a breakthrough methodology to enable you to identify and frame emerging threats to your client’s business. Based on years of research across industries, the book is a must read for those who seek to disrupt or survive disruption and for the strategists who advice them.

Provides you advanced holistic understanding of innovation and business transformation with cutting edge tools. Enables you to analyze industries and companies you are exploring for employment.

As an MBA student, you are undergoing a massive change in your mindset through your education. You are getting a tremendous exposure to the world of business in ways that you were unaware of. You are rapidly accumulating the tools and techniques across different functional areas and becoming adept at management. Your objective is to use these tools and your education to make a mark in the world of business. You not only want to get a great education but also want to get a great job after your MBA.

The Dark Side of Innovation will enable you in your pursuits in three important ways. First, it will provide you with a holistic understanding of innovation and business transformation that pulls together from many functional areas. This will help you consolidate many lessons you learnt through your business courses. Second, it will provide you with a framework to analyze an industry and any company from a powerful perspective. After this analysis, you will be able to discuss an industry and a business with senior managers in insightful terms. This will be helpful in your job interviews when you sit down and talk with senior management of any company. Third, it will help you become a better business manager as you start your first job. Irrespective of the functional domain you choose to follow in your career, the dark side of innovation promises to be a good companion.

Book Charts & Diagrams

You can download all the charts and diagrams used in the book. Whether you want to print them for discussions in a meeting or want to carefully look at them beyond what the kindle version allows you to, you can download and print these here.
Download first 50 pages of my book: The Dark Side of Innovation


Turbocharge your career with the power of disruption

Bonus Tools

Assessment Tool

The assessment tool asks you to fill out a short questionnaire and based on your answers provides you an assessment of your needs. It will help you understand what kind of benefit you will get from the Strategic Anticipation and Response Model. It will assess how urgently you needs the model. Most importantly, it will help you diagnose whether there is a missing arrow in your strategic arsenal.

Click here to download Assessment Tool


The Frequently Asked Questions document provides you the answers to common questions that you may be asking after reading the book. If you have a question that has not been answered pleased contact me and I will add the answer to this document.

Click here to download the FAQ

Jack and Zollo story

The opening story of the book where Jack meets Zollo was a longer and more complex story in my first draft. In fact the book opened and closed with this story. However, as I revised the book over subsequent drafts the story was shortened and eventually condensed to a very short story. I also removed the end of the book part of the story.

I really enjoyed the story but made the hard decision to remove it eventually. See what the story was:

Click here for Original Jack and Zollo Story

Book End Materials

If you bought the Kindle edition of The Dark Side Of Innovation and wanted to have the paperback book’s Index and Bibliography, you can download the files from these links:

How to apply these learnings in your industry?

Lighting industry has been facing the dark side of Innovation in the form of LED lighting. Please read my article on how LED may have a major effect on the industry incumbents.


This industry needs to find solutions to prevent destruction of profits due to LED.

Most of the consumer goods industry was safeguarded from disruption for over a 100 years. However, consumer good is no longer immune from disruption.

Electronics and information technology will perhaps transform many of your old products. Blades and Razors may face threats from laser based hair removal technologies. Old age tooth and hair brushes may become the new dermatologist or dentist in your hand – diagnosing you and providing you potential solutions as you go about your daily activities. The three key forces driving the age of disruption are also affecting your industry.  These forces are affecting large companies through disruptive business models.

Read about these three forces.

You need the powerful tools in the dark side of innovation to help you deal with these disruptive forces.

As a strategy professional, whether in a consulting firm or within a corporation, you are adept at solving critical problems for your clients. Beyond designing solutions, you also play an important role in identifying and framing problems for management teams. With your training and experience, you are well aware of the various tools and techniques for identifying, framing and solving problems. However, you are in constant search for new and better tools and techniques to be more effective.

The dark side of Innovation provides a breakthrough methodology to enable you to identify and frame emerging threats to your client’s business. Based on years of research across industries, the book is a must read for those who seek to disrupt or survive disruption and for the strategists who advice them.

Your industry is the hotbed of the dark side of innovation. Read my articles on the media war to understand the nature of ever increasing threats to your business.

The book is a must read for anyone playing in the media industry today.

Your industry is a major enabler of disruption. Cloud computing, mobile devices, social networking and big data are all coming together to help disrupt several industry.

Read my article on how IT is helping usher in the age of disruption

Major players are getting ready for the age of disruption. Read my article on how the LinkedIn purchase helps Microsoft get ready for the new age

The book is an essential guide for IT professionals looking to disrupt to facing disruption.

Financial services is facing many disruptions from fintech. Immune from disruption for decades, your industry is now facing many disruptive forces.

A marketing head of a major Swiss bank told me she was more worried about Google, Apple and Amazon than about major banks. She was acutely aware of the disruptive forces entering the banking industry.

Read about the nature of change due to the age of disruption

The dark side of innovation is an essential guide for you as you go through the age of disruption.

You industry was immune from disruption of over a 100 years. But the forces of disruption are knocking on your door step today.

Read about what is bringing these forces to your doorsteps

There are at least 9 disruptive ideas evolving in your industry. From self driving cars, to disaster management to superior risk segmentation methods, these can potentially reduce your profits.

You must read about others who went through this same experience. Learn from their mistakes and successes in the dark side of innovation.

What others are saying

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A Sixty-Minute Guide to Disruption

A Critical Skill you Need
The Age of Disruption
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