Disruption management is fast becoming a critical skill for managers in this age of disruption. Disruption used to be a once in a lifetime event that took decades to materialize. Quartz watches took a decade to disrupt mechanical watches. Digital cameras took over twenty years to disrupt analog technology.
But, things have changed today. Blackberry saw the iPhone emerge and take over the smart phone market in a couple of years. Dollar Shave club has taken over 8% of shave care market in a matter of 3 years.
Firms that wait for a disruptive event to prepare a response do not have the luxury of time anymore. Blackberry only started to respond after the iPhone arrived on the scene. It was displaced from its leadership position within 2 years.
This is why you need to master disruption management.
This audio course helps you get a deeper understanding of disruption. This knowledge will help you save your business from many threats